In the second half of the Internet, the entire industry has entered an era of gang fights, that is, ecological play.
The popularity of mobile phones has made online and offline integration. The cost of acquiring a user offline has become lower than ever. On the contrary, the cost of purchasing traffic on the Internet has become higher.
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In 2017, the cost of pre-installing Google Chrome alone was 1.2 billion US dollars, accounting for 12% of the total revenue. Even such a giant, who controls the entire ecology, spends such a large cost on traffic. Look at the rise of Oppo and Vivo. In fact, it is also relying on offline traffic to compete with Internet companies.
WeChat Internet has become a reality, so the mini program will be the biggest battlefield in the next 10 years, and it is also the best carrier for the transformation of physical stores.
The most difficult thing about starting a business is to grasp the opportunity. The trillion-dollar market for small programs has come
It is not easy for any product to mature from birth to maturity, and the same is true for WeChat itself. The WeChat team has always been small and high-frequency, and it is obvious to all that the high-frequency irregular updates have been launched in the past two years. With the gradual improvement of the function of the mini program, the mini program will definitely have a wider audience in the future.
I once saw a post on Zhihu, “What business opportunities have you missed from 2001 to now”, the answer mentioned the reasons for the missed opportunities, usually because you didn’t see the business opportunities, or you didn’t have enough execution or you weren’t persistent enough .
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The same is true if you want to seize the business opportunities of small programs. WeChat has 1 billion active users and has become the largest traffic pool on the mobile Internet. Whether it is a public account or a small program, there are huge business opportunities, mainly depends on whether you have seized the opportunity. And whether you can seize the opportunity, thinking is really important. If you can’t accurately grasp the trend, you can only watch the opportunity slip away.
The light mode brought by the Internet back then, the era of fabulous growth, has basically passed. Internet companies of this generation have begun to enter a period of stagnation. Only the combination with traditional industries is a new opportunity.
Why can small programs bring these opportunities? Because the applet has the following comprehensive advantages?
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1. Unlimited market potential
At the end of 2017, a game mini-program called “jump” jumped in front of hundreds of millions of users and became a “national game” overnight, which also brought the mini-program into everyone’s field of vision. Afterwards, the functions of the mini-programs were continuously updated, and more entrances and bonuses were opened. Entrepreneurs developed more and more mini-programs, and the mini-programs have now become the behind-the-scenes driving force of a new wave of traffic bonuses. Pinduoduo has created a miracle of going public by relying on small programs. E-commerce retail industries such as JD.com, Meituan, Vipshop, Pinduoduo, and Pagoda have all started doing business on small programs, and they have all benefited a lot.
Second, strong social attributes
The traffic entrance of the mini program is mainly concentrated in: sharing/official account/discovery, which is not a large traffic entrance, but because it is easy to forward friends and WeChat groups, and has strong interaction, it often has a strong social fission ability. Mechanism, can obtain the outbreak of high conversion fission type.
3. High user penetration rate
As a national application, WeChat has a very complete ecology. Whether it is an urban user, a rural user, an adult or a minor, there is no need for user education. In addition, due to the formation of user habits, many middle-aged and elderly groups and rural groups that traditional e-commerce cannot penetrate can also be directly accessed through WeChat mini-programs, which is a great advantage of mini-programs.
Using the WeChat Mini Program to transform is the best way out for brick-and-mortar stores. It is easy to operate and has a good drainage effect.
