Common Internet marketing terms English + Chinese comparison
Internet celebrity marketing terms
Influencer Marketing: Influencer Marketing
KOL: Key Opinion Leader Key Opinion Leader, also known as Internet celebrity
Engagement Rate Interaction Rate
FB: Facebook’s abbreviation
IG: Instagram abbreviation
YT Video: Youtube Video
Campaign: Marketing Series
Branding: Brand promotion
Awareness: Brand awareness
Agency; agency, many Internet celebrities will join some economic companies to act as agents for their monetization business
MCN: Multi-Channel Network, multi-channel network content production and monetization, imported word, referring to Internet celebrity agency
Viral Marketing (Viral Marketing/Viral Marketing)
IWOM: Internet Word of Mouth
Buzz: Various voices made by consumers or netizens online about what advertisers care about brands, products, etc.
IP: Intellectual Property
Stickers: Stickers
KPI: Key Performance Indicator abbreviation.
FYI/FYR: that is, the abbreviation of For Your Information / For Your Reference, for your reference.
POP: Point Of Purchase means “selling point advertising”, also known as “store decoration”, such as pop-up stores
PR promotion: soft article promotion, PR manuscripts such as PR news public relations articles published by PR News Agency
UGC: User Generated Content, which means user-generated content.
PGC: Professional Generated Content, content created by experts, content created by celebrities
SNS: social network services social media network
Brief: Summary of the collaboration
Slogan: Advertising Slogan
Logo: Website brand logo
Shoutout: Instagram’s Internet celebrity F posts content @ merchant’s actions
Tryon Haul: The type of trial-on reviews that youtube cooperates with internet celebrities
Unboxing: A type of unboxing evaluation
Live Stream: Live Streaming
Strategy: Strategy
Advertorial (soft text)
Blog:Blog
Cobranding: Brand and Brand Joint Marketing
Content marketing: Content marketing
Copyright: Copyright
Give Away: Merchants give products to fans when doing activities on their accounts or with internet celebrities
Sponsored Listing (also Paid Listings or Paid Sponsors): Sponsored
Flat fee: Fixed cooperation fee
Quote: Quote, Fee
Paid promotion: Paid promotion
BIO: Where can you leave text and link descriptions on your Instagram homepage
IGTV: Long videos provided by Instagram
IG Story: A snapshot feature provided by Instagram, which is generally effective 24 hours a day
Dedicate Video: Videos specially produced by internet celebrities for a brand
Swiipe Up: Swiipe up, usually Instagram story guides fans to slide up and buy
Hashtag: tags, social platforms including Twitter, tags made with # on Instagram
PP: Paypal A way to pay
IO: Insertion Order Cooperation Order, Simple Version of Contract
Professional Terms
Affiliate Promotion Terms
Affiliate Marketing: Affiliate Marketing
Affiliate: Alliance guest, also called publisher, associate
Advertiser: advertiser, also called brand, merchant, retailer
AM: Affiliate Manager, Account Manager Account Manager Alliance Manager
BD: Business Development Business
Affiliate Network: Affiliate Platform
Affiliate Program: An advertiser’s affiliate project, also known as Associate, Partner, Referral or Revenue Sharing Program
Affiliate Recruiting:Affiliate Recruiting
Affiliate Tracking ID (also Sub-ID Tracking: Affiliate Tracking Link ID
API: Application Programming Interface Technical Interface
Attribution model: Attribution model
Last Click Attribution: Follow the last click
First Click Attribution: Attribution by first click
Programmatic (advertising)
CPS: Cost per sales: Pay based on sales brought to merchants
CPA: Cost per action pays according to actions. In a broad sense, action includes many such as clicks, register, install
CPI: Cost per install, pay by download
CPL: Cost per lead By registration,
Lead: Register to fill in the form, download
Banner: A banner ad, an ad strip that runs horizontally throughout the entire or most of the website pages.
Button: Button ads have a relatively small area and are available in different sizes and layout positions than banners.
Banner Ad: (Banner Ad) Ad placement at the top, bottom or side of the web page;
DSP display advertising: (Demand-Side Platform), that is, the demand-side platform.
Bounty (also Commission, Finder’s Fee or Referral Fee): Bounty
Commission rate: Commission rate
Cookie: The browser records a string of characters that the user browses the web, which can be tracked and analyzed by the user.
Cookie Stuffing: A type of cheating by affiliated customers, implanting cookies through a large number of clicks
Pixel: Pixel code, in the website page, used for tracking
Tracking link: Tracking link
Affiliate link: Alliance Tracking
Offer: refers to the promotion project of an alliance
Creative: material
Newsletter: Types of subscribed emails
Coupon: Coupon
Deal: Low price or high cost performance
Cross Device Tracking (also Cross Platform Tracking): Cross-screen tracking
Data Feed: also called product catalog product feed. Product material collection is generally displayed in CSV or XML form.
Demographics: Demographics generally include gender, age, country, etc.
Doorway Page (also Gateway Page): A page specially made for search engines, not friendly
FTC: Federal Trade Commission, protect consumers, manage online advertising requirements
FTP: A data transmission method
In-house: The system inside the advertiser
Intelligent Tracking Prevention (ITP): A tracking technology to deal with Apple’s privacy protocol
Outsource Affiliate Agency or Outsource Program Manager: Outsourcing Agency
Paid Placement: Paid Placement
Media Kit: Alliance customers are generally provided by webmasters for additional fees for cooperation mainly include traffic data and services.
Rate Card: Media Quotation
Brand Bidding: Domain terms placement
Vertical: Vertical generally refers to fields such as e-commerce, amount, and games
Payout: Payment
Pop_under/up: Types of pop-up ads
Return Days (also Cookie Duration): Cookie cycle
SaaS: Software as a Service Software Service
Sub_Affiliate: nervous: secondary alliance platform
Text Link: Text Link
Tracking Method: Tracking Method
Trademark (TM): Brand word authorization
Trademark Plus (TM+) Bidding Rights: Authorization of Domain Noun Bidding Words
Postback URL: Tracking links, postback refers to the method of data transmission, through the server
S2S: Server to Server server data transmission method
Javascript: referred to as JS, refers to a code installed on a website
Professional Terms
Advertising Terms
SEM: Search Engine Marketing generally refers to search engine advertising, such as google ads, Yahoo ads, bing ads
SMA: Social Advertising Marketing??Generally refers to social media advertising??more than facebook?ads, Snapchat?ads, Pinterest?ads
Facebook Ads: FB Advertising for short
Google Ads: Google Advertising (formerly Google Adwords)
GDN: Google display netowrk (google display ad alliance)
Adsense: Google adsense, an Internet advertising service launched by Google for publishers (traffic masters) alliance
DoubleClick: A company acquired by Google, combined with Google ads is the current bidding ad
Cost: Cost
Clicks: Clicks
CPC: Cost per clicks pay per click (common terminology used in advertising)
Impressions: Display/Exposure
CPM: cost per mail 1000 impressions
CPcart: Add to car purchase cost
CPcheckout: Initiate checkout cost
Add to cart (ATC): Add to cart
Purchases: Purchase quantity (FB advertising term)
Transactions: Order volume (Google advertising phrase)
Add to cart rate (ATC Rate): purchase rate
Cart to purchase rate: Shopping cart to purchase success rate
Checkouts initiated rate: success rate for initiating checkout
Conversion:Conversion
Optimize: Optimize
Click Through: The number of times a user clicks on an ad, one of the indicators to evaluate the effectiveness of an ad;
Click Rate: (click rate/click rate) means Clickthrough-Rate; that is, the ratio of the number of clicks and visits to the number of visits on the Internet ad, that is, clicks/impressions.
CRO: Conversion Rate Optimization
Profit: Profit
Revenue: Income
CTA: Call to action
ROAS: Return on ad spend, return on ad spend
ROI: Return of Investment Return Of Investment (note that financial ROI is generally profit/cost)
PPC: Pay Per Click, specifically refers to the form of paid bidding ranking advertising promotion for search engines
CBO: camgain bug optimization, Facebook’s budget optimization method based on campaign level (automatically allocate ad group budgets under campaigns)
Display Ads: Display Ads, Display Ads mainly refer to static image advertising, animation advertising, and rich media advertising.
Native Ads: Native Ads, commonly said, are those ads that look like normal content in a website or app.
Targeting: Positioning
Reach: Crowd reach
Coverage: Crowd coverage
Viewability: Advertising visibility. The IAB industry has requirements for display advertising, which is higher than exposure. It can be seen by people.
Bid: Delivery
Pre-click: Previous stage
Post-click: Post-click stage
Campaign: Advertising campaigns
Ad Set: Facebook Advertising Group
Ad Group: Google Ad Group
Ads: creatives, advertising ideas, advertising
Audience: Audience
Target Audience (TA): Target Audience
Target Country: Target Country
DPA (Dynamic Product Ads): Dynamic Product Ads, Facebook Advertising Term
DSA (Dynamic Search ads): Dynamic search ads, Google ad terms
Google shopping: Google Shopping Ads
Remarketing Ad: Remarketing Ads
Dynamic remarketing Ad (DRA): Dynamic remarketing ads in Google display ads, corresponding to Facebook DPA ads. , advertising for users who have interacted with the website.
Attribution window (Conversion window): Attribution window
View-through attributes
Click-through attribute
DAU: Daily Active User Daily Active User Number of Daily Active Users
MAU: Monthly Active User Number of Monthly Active Users
Lookalike Audiences: Similar audiences Facebook name
Similar Audiences: Similar Audiences Google Name
ASO: App Store Optimization, narrowly refers to the optimization of the app rankings of Apple’s app stores.
leaderboard: ads on the column
AEO (App Events Optimization): App Event-oriented Optimization Advertising
VO (Value Optimization): Value Optimization
lightbox ad: lightbox ad
ARPU: (Average Revenue Per User) is the average revenue per user, an indicator that measures the company’s business revenue.
Professional Terms
SEO Optimization Terms
SEO: Search Engine Optimization, Search Engine Optimization.
Domain domain name, that is, URL, usually ends with .com, .org, or .net, etc.
Bot (also Crawler, Robot, or Spider): Crawler, also known as spider
Domain Authority: Domain Name Weight
Traffic: Number of visits, the number of all visits and/or visitors to a website.
URL is Uniform Resource Locator Unified resource location and URL
TKD: Title, Description, Keywords abbreviation. In the SEO industry, TKD is the abbreviation of the three major elements of web pages (Title, Description, Keywords). TKD should be placed between web pages.
Alexa: Alexa.com is a website that specializes in publishing websites in the world.
PR value: full name is Page rank (web page level), which is a method used to evaluate the “importance” of a web page.
Script (Script)
IP: Internet Protocol, refers to the number of independent IPs, the same IP address is calculated only once in a day; (It is different from the marketing IP)
CR Conversion Rate: The abbreviation of Conversion Rate means that among visitors to a certain website, the converted visitors account for all
Do-follow The opposite link to the nofollow attribute. In other words, it is a link that can pass weights.
Deep Link In-depth links. Links to any web page other than the home page or links to content in the APP will automatically wake up.
SPAM: The SPAM mentioned in search engine marketing is specifically aimed at information that deceives search engines.
CSS: Cascading Style Sheets, describes how HTML elements such as colors, fonts, etc. appear on web pages and how they appear on different devices.
CMS: Content Management System abbreviation, content management system
Cloaking: Disguise usually means using certain means on a web server to display web pages with different content from ordinary browsing users to search engines.
Cached Page Cached Page A snapshot of the web page displayed when the search engine crawled the website last time.
Broken Link Failed Links Link to 404 pages, such as the website is offline, the landing page is deleted but not redirected
Breadcrumb A navigation element that helps users determine their location in the website.
Branded Keyword Brand keyword The keywords that the user query contains your company, brand name or website name
Backlinks external links Backlinks=InboundLinks is a link to your website by other websites
Frames: A browser hypertext language
Meta Tag: Code Tag
Niche Sites: Niche Sites
Site map: Site map
Professional Terms
Website operation terms
E-Commerce (E-Commerce)
Digital Marketing
B2B: Business to Business (business to business), such as Alibaba
B2C: Business to Custom/Consumer (business to consumer), such as Amazon.com independent website.
C2C: Custom to Custom/Consumer (consumer to consumer), such as eBay, Taobao, and Paipai.
GMV: Gross Merchandise Volum Total transaction volume, mostly used in e-commerce including unpaid order amounts
SKU: the abbreviation of Stock KeepingUnit in English
3PL: Third Party Logistics, the e-commerce industry means express delivery companies
ITO: Inventory TurnOver Inventory Turnover
Brand Loyalty: Brand Loyalty
Promotion: Promotion
A/B Testing: Generally, people are divided into two groups, and they are used for testing of a certain variable under the same circumstances.
BFCM ( black Friday and cyber monday)
COD:Cash on delivery
POD: Print On Demand or publish on demand subscription service
CRM: Customer Relationship Management: CRM is a customer-centered business strategy with information technology as a means.
Consumer Insights: Consumer insights, from the understanding of consumer psychology, and from the consumer’s ideas to find the appeal or positioning of advertising.
GA: Google Analytics Google for website analytics tools
GTM: Google Tag manager Google’s tool for managing code
Bounce: Jump out
Bounce Rate: Bounce Rate
Referral: Recommended
Retention: User retention
Engagement: Interaction refers to the degree of interaction or participation of users on a website or APP, which can be composed of multiple indicators.
Dimension: Dimension
Unique: heavy, unique
Benchmark: Industry Standard
UV: Unique Visitor, independent visitor.
PV: Page View, the total number of times a web page is viewed
Average Order Value (also AOV): Instant Customer Price
Filter: Filter
Segmentation: Segmentation
Purchase Funnel: Marketing Funnel (Buy Funnel)
Conversion Funnel: Conversion Channel
TOFU (TOF): Top of funnel, upstream of conversion funnel/sales path
MOFU (MOF): Middle of funnel, conversion funnel/selling path:
BOFU (BOF): Bottom of funnel, downstream of the conversion funnel/sales path (users go through the purchase stage, when the advertising crowd enters the website, has added purchases, checked out but has not purchased it, or has already purchased it)
Repurchase rate: repurchase rate (repeated purchase rate)
Testimonials: Customer recommendations
Reviews: User reviews
Cold audience: No audiences that have generated any contact with your company/site
Warm audience: Audiences who have been in contact with your company/site (from viewing ads to adding purchases, users who have not purchased them)
Customer: Generate purchases on your company/website
DTC (Direct to Customer): Face consumer brands
Customer Journey: Purchase Process
Repeat Visitor: A repeat visitor, an independent user who visits one website more than once for a certain period of time.
Return Visits: The number of repeated visits, the average number of times a user returns to the website within a certain period of time.
UED: User Experience Design User Experience Design. The original meaning of UED is user experience design, that is, the page presented to the user’s eyes.
LTV: Life Time Value User Life Cycle
Opt-in:Subscribe
Shopping Cart Abandonment (also Cart Abandonment): The shopping cart is discarded, and the user gives up payment after adding purchases
EDM: E-mail Direct Marketing
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